We expect Palcohol to be available in the spring of 2015.
We are disheartened that no state, which has already introduced legislation to ban powdered alcohol, asked Mark Phillips to testify before a committee to explain the product to the legislators. Since no one has first hand knowledge of powdered alcohol, you would think the responsible thing to do is find out about the product from the source. Instead, the legislators got caught up in the hyperbole and misinformation that is being thrown about by people who don't know what they're talking about.
Palcohol will be made in two different formulations, a Beverage Formulation (ingestible) and an Industrial Formulation (non-ingestible).
Beverage Formulation: In its beverage formulation, Palcohol is for the legitimate and responsible enjoyment by lawful consumers and has several applications:
Industrial Formulation (non-ingestible): The industrial formulation, different from the consumer formulation, has many possible positive uses in industry. People have contacted us with several in mind. Of course, until Palcohol gets government approval, we can not know exactly what the applications will be. Examples include:
Unfortunately, the media coverage has focused on the perceived negative aspects of powdered alcohol as a result of ignorance about the product. Some of the inaccurate statements are:
1. People will snort it and get drunk.
Not true. It's painful to snort due to the alcohol. Second, it's impractical. It takes approximately 60 minutes to snort the equivalent of one shot of vodka. Why would anyone do that when they can do a shot of liquid vodka in two seconds?
2. Powdered alcohol will make it easier to sneak into venues.
Not true. A package of Palcohol is 4" x 6"....almost five times bigger than a 50ml bottle of liquid alcohol so Palcohol is much harder to conceal.
3. It will be easier to spike a drink.
Not true. Palcohol does not dissolve instantly in liquid and would take over a minute of stirring to dissolve the equivalent of one shot of alcohol into a drink.
4. Kids will get a hold of it easier.
Not true. Palcohol is sold wherever liquid alcohol is sold and the same rules apply, you must be 21 years or older to buy it.
So you can see, powdered alcohol doesn't make irresponsible or illegal use any easier than liquid alcohol.
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And we see it happening again in Colorado. Reading Colorado Rep. JoAnn Windholz's comments when she states, "It can be taken into schools, it can be taken into sports (events), Broncos games, whatever.", it's clear she doesn't understand the product. Liquid alcohol can used to do those same things, in fact, even easier than powdered alcohol....but we don't ban liquid alcohol as a result. And even worse are off-the-wall comments like Chris Johnson, executive director of the County Sheriffs of Colorado who fears powdered alcohol will make it easier for children to "sprinkle it on top of their Wheaties for breakfast". What?! Really?! And Mr. Johnson, what stops children from adding vodka to their milk?
It's those kind of irresponsible and ignorant comments that need to be stopped. We hope legislators in Colorado will be responsible and examine both sides of the issue before voting on it. And we hope that the citizens of Colorado, and citizens of other states where legislation is pending, will contact their legislators to demand a fair and balanced discussion of the issue.
Secondly, people say that banning powdered alcohol is the responsible thing to do. It's just the opposite. Banning powdered alcohol is the most irresponsible action a legislature can take. By banning a product that's in demand, it creates a black market which means the state loses all control over it. Then underage people can get a hold of it much easier. We know from experience that Prohibition doesn't work. So the responsible action by a legislature should be to regulate powdered alcohol to keep it out of the hands of underage drinkers by having it sold in licensed liquor stores where a person must present a valid ID. In addition, legalizing powdered alcohol would realize tax revenue for the state which would be doing their fiduciary duty to the citizens.
And lastly, people only seem to be focusing on the perceived and misinformed negative aspects of the product when there are so many positive applications as we state below. It is a disservice to the citizens and businesses of the state to prohibit this revolutionary new product to be used in a responsible and productive manner.